AGDATA primarily operates by collecting sales data and managing marketing programs.
In simpler language: Farmers buy things like seeds, fertilizers and chemicals from their local retailers. AGDATA helps collect that sales data, reports it back to the manufacturer, then helps that manufacturer execute rebates.
AGDATA’s portal has been an evolution over the last seven years wherein we’ve worked on bringing the core elements of this business to a digital home. Historically, AGDATA worked in a siloed, client-specific manner: we built custom tools for each company, and no information was shared across client lines. The portal has been an ongoing process of seeing that all these clients ultimately want the same thing: their sales data and program data in a consolidated place.
The project is ongoing and did not immediately start as an effort to bring everything together. But it’s progress is significant, and required a range of research, discovery, strategy, artifact design, testing and more.